A quite superb study by iSeeCars.com renders some very interesting data about gender, car type and colour
Says Phong Ly co-founder and CEO of iSeeCars
It’s one thing to say you like a car colour, and another to actually move forward in the used car shopping process to contact the seller about that colour car. iSeeCars conducted a study of 30 million used cars listed on iSeeCars.com over the past 12 months and of hundreds of thousands of consumers who had inquired about a car on iSeeCars.com.”
The study yields that …
men have a stronger preference for red cars than women by 12.3% … for orange cars by 11.8% … and for black cars by 9.6%
women have a stronger preference for silver cars than men by 9.2% … brown cars by 9.1% … and gold cars by 7.3%
Amongst men, the top colour choices are red and black
Black cars ($21,719), white cars ($20,026) and brown cars ($20,019) had the highest average used car prices among colours listed in the results of this study
Green cars ($13,194), beige cars ($14,472), and gold cars ($14,953) had the lowest average used car listing prices.
The average price of the cars for the colours women preferred is about 8% less than those favored by men
Ly further adds that …
These study results could suggest that women are more practical in their choices. For the most part, they may just want to buy a reasonably priced car that safely drives them around. On the other hand, for men, perhaps they may be a bit more idealistic about cars, preferring something that has speed and is fun to drive.”
Surprisingly, blue is slightly more preferred by women than men. Coincidentally the minivan is the most popular car type in blue
The women-favored colour cars also tend to stay on the market a bit longer. This may be because some of the colours like gold/beige/brown/yellow are less common
Rounding off the list, men have a stronger preference for white cars (vs. women) by 7%, a stronger preference for green cars by 6.8% and a stronger preference for grey cars by 3%
Women have a stronger preference for beige cars (vs. men) by 4.7%, a stronger preference for blue cars by 3.6% and a stronger preference for yellow cars by 3.2%
We are thrilled to announce that Kia Motors ranked second among 33 automotive brands in J.D. Power’s 2015 Initial Quality Study (IQS). Only Porsche, a premium brand, outranked Kia, meaning that Kia is now ranked #1 among mass market brands.
Now in its 29th year, the annual J.D. Power IQS measures the quality of vehicles based on the number of problems reported by vehicle owners within the first 90 days. This is by far the finest performance Kia has achieved in this study to date. Honored were the Kia Soul and Sorento, which received the highest scores in the compact multi-purpose vehicle(MPV) and midsize SUV segments, while the Rio, Optima, Cadenza, Sportage and Sedona (Grand Carnival) ranked among the top three in their respective categories.
Said Michael Sprague, Chief Operating Officer and EVP, Kia Motors America …
We believe the J.D. Power report leaves no doubt that Kia builds world-class vehicles, and the results are especially gratifying as the IQS study truly reflects the voice of our customers. Kia’s rise is one of the industry’s greatest success stories and is driven by the hard work of thousands of team members around the world, as well as our long-term strategy to concentrate on quality, strengthen the brand and elevate the ownership experience.”
See the chart below for the full J.D. Power 2015 IQS rankings …
Toyota Motor Corporation and Mazda Motor Corporation today entered an agreement to build a mutually beneficial long term partnership. By leveraging the resources of both companies to complement and enhance each other’s products and technologies, the partnership will result in more appealing cars that meet the diverse needs and tastes of customers all over the world.
A joint committee will now be set up to evaluate how best to utilize each company’s respective strengths. The committee will encourage broad and meaningful collaboration across a range of fields, including environmental and advanced safety technologies.
Marking the agreement, Toyota President Akio Toyoda said…
As evidenced by their SKYACTIV Technologies and KODO – Soul of Motion design, Mazda has proven that it always thinks of what is coming next for vehicles and technology, while still managing to stay true to its basic carmaking roots. In this way, Mazda very much practices what Toyota holds dear: making ever-better cars. I am delighted that our two companies can share the same vision and work together to make cars better. I can think of nothing more wonderful than showing the world – together—that the next 100 years of cars will be just as fun as the first.”
Representing Mazda, President and CEO Masamichi Kogai added …
Toyota is a company that has shown steadfast resolve in acting responsibly on global environmental issues and the future of manufacturing as a whole. I also have tremendous respect for Toyota’s dedication in its pursuit of ever-better cars through ongoing innovation. Furthermore, Mazda identifies with the way Toyota cherishes its roots and all of the communities it is involved in. It is no wonder they are held in great esteem in return. I hope that by working together to make cars better, we can raise the value of cars in the eyes of consumers while also enhancing the manufacturing capabilities of our home, Hiroshima, and all the communities we are involved in as well.”
Previous collaboration between Toyota and Mazda has included the licensing of Toyota’s hybrid technologies to Mazda and the production of compact cars for Toyota at Mazda’s plant in Mexico. Toyota and Mazda recognize that there is considerable overlap between Mazda’s corporate philosophy of bringing joy to people through vehicles and Toyota’s commitment to making ever-better cars, as well as its dedication to company-wide structural reforms to realize true competiveness and sustainable growth. This latest agreement will go beyond the traditional framework of cooperation, aiming instead to create a whole new set of values for cars through wide-ranging medium to long term collaboration.
Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships.