Every Mazda was was built with the goal of bringing joy to the people. They engineer a responsive drive that makes people feel connected. The safety technology gives even more confidence behind the wheel.
Each and every car in Mazda’s lineup is made to appeal to the senses, and design is the language used to communicate. The design philosophy of Mazda is KODO: “Soul of Motion”, which allows designers to imbue each model with its own personality while staying true to a unifying theme. The Process called “Exploratory Preparation” begins with human hands creating true art.
Mazda uses more clay than any other carmaker. The Artisans shape the clay until the ideal lines reveal themselves and only then do they collaborate with digital modelers. This traditional/digital partnership takes the best of both worlds to create uniquely appealing designs. The color designer and master painter work together to make sure the designer’s color is translated perfectly onto the newly built cars.
The Expert fabricator like Koji Fijii who crafts it into a scale model and his goal is to create a model even “more perfect than the real car”. The designers take great pride in every aspect of an interior being intuitively placed and pleasing to the touch. An environment is created that encourages a bond between driver and car after countless sketches and revisions.
Mazda’s new technology, SKYACTIV-VEHICLE DYNAMICS with G-Vectoring Control, helps achieve a smoother, less fatiguing drive for you and your passengers. i-ACTIVSENSE is the moniker for Mazda’s suite of available advanced safety technologies. It uses milliwave radars and cameras to keep you in tune with your surroundings.
The i-ACTIV AWD system delivers traction and confidence on every type of road surface and in every type of weather. the i-ELOOP brake energy regeneration system converts kinetic energy into electricity as the car decelerates. It can then be used to power the headlights, climate control, audio system or any other electrical equipment. MAZDA CONNECT allows you to access the information you need and the entertainment you want.
Active Safety Technology helps the driver prevent accidents by supporting his or her ability to predict and avoid hazards through visual and auditory alerts. Pre-Collision Safety Technology helps reduce the severity of a collision when one becomes unavoidable. The passive Safety Technology includes the rigid SKYACTIV-Body with ring structure, seatbelt with pretensioner and load limiter, anti-intrusion brake pedal, SRS Airbag Systems, and more.
The Intelligent Transport Systems (ITS) reduces accidents and congestion by receiving and transmitting information about the location of pedestrians and other cars, then relaying it to drivers. Although it is not yet available, they continue to invest in this technology in the hope of one day making accidents a thing of the past.